I have a background in Architecture and Finance. After working in corporate banking for a few years, I realised that my job was leading me down a path I wasn’t committed to pursuing. I needed a change, so I could create something meaningful. One of my key lessons, is life is about choices. We can choose to live a fulfilled and passionate life doing what we love when we have the courage and confidence we need.
Fashion has always been a passion of mine, so I started to do some research. The more I learnt about the dark side of the industry, I realised how much devastation it’s having on garment workers and the planet. Learning the hard facts about the wastefulness of the fashion industry is uncomfortable and understanding the global impact of it can be life changing. I wanted to make a difference and be part of the positive change. That’s how KEEPER Denim was born.
The KEEPER Denim Movement
KEEPER Denim is owned, run and designed by women for women. It’s about more than jeans, it’s an ethos. One that inspires all women to embrace our individuality and strength. When we choose to live authentically and do what we love, we are our true self.
KEEPER Denim is inspired by strong, confident, independent women. We create jeans that blur the lines between comfort, style and sustainability. Empowering us as women to own our uniqueness and consciously consider our impact on our planet.
Our jeans are ethically handcrafted in Melbourne by our denim artisans who have more than 30 years of experience in denim manufacturing. We are dedicated to having a transparent supply chain. We have sourced the highest quality sustainable fibres from organic cotton to recycled materials, that respect our planet, so our jeans will last a lifetime.
We are passionate about giving back, which is why we have partnered with International Elephant Project (IEP) to donate $5 from every pair of jeans sold to the elephants of Sumatra, Indonesia. IEP are a not-for-profit organisation who support the conservation of elephants in Sumatra. They do this through the protection of rainforests and local community partnerships.
One of the main threats these elephants in this region face is loss of habitat, due to forests being cleared for agriculture. They enter the farms for food, causing conflict between the farmers and the elephants.
IEP work with the local communities to help reduce these issues through education and by protecting the elephants’ natural habitat. With a hope to create an environment where both humans and elephants can co-exist.