I have a background in Architecture and Finance. After working in corporate banking for a few years, I realised that my job was leading me down a path I wasn’t committed to pursuing. I needed a change, so I could create something meaningful. One of the key lessons I have learnt, is life is about choices. We can choose to live a fulfilled and passionate life doing what we love when we have the courage and confidence we need.
Fashion has always been a passion of mine, so I started to do some research. The more I learnt about the dark side of the industry, I realised how much devastation it’s having on garment workers and the planet. Learning the hard facts about the wastefulness of the fashion industry is uncomfortable and understanding the global impact of it can be life changing. I wanted to make a difference and be part of the positive change. That’s how KEEPER Denim was born.
The KEEPER Denim Movement
KEEPER Denim is owned, run and designed by women for women. It’s about more than jeans, it’s an ethos. One that inspires all women to embrace our individuality and strength.
KEEPER Denim is inspired by strong, confident, independent women. We create jeans that blur the lines between comfort, style and sustainability. Empowering us as women to own our uniqueness and consciously consider our impact on the planet.
We are dedicated to having a transparent supply chain. Our jeans are ethically handcrafted in Melbourne and accredited by Ethical Clothing Australia. This ensures the workers in our supply chain are being paid appropriately and have safe working conditions.
We have sourced the highest quality sustainable fibres from organic cotton to recycled materials, that respect our planet, so our jeans will last a lifetime.
Our jeans are PETA-Approved Vegan. People for the Ethical Treatment of Animals (PETA) is the largest animal rights organisation in the world. This certification confirms that our jeans are made without the use of any animal products including leather, silk, wool and cashmere.
KEEPER Denim is also Carbon Neutral Certified. To achieve this, we have reduced our carbon emissions where possible and offset the rest by investing in climate change solutions, including 1% for the Planet. By investing in projects that are working to reduce global carbon emissions, we can minimise any impact that the manufacturing and transportation of our products have on the environment.
Carbon emissions, mass consumption and water pollution are some of the major environmental impacts of the fast fashion industry.
Since the beginning, we wanted to support charities that are doing incredible work to help heal these effects on our planet, by donating $5 from each pair of jeans sold.
Thanks to your support, we have been able to support two incredible organisations so far:
Currently, we are supporting Water.org to help families around the world get access to safe water and sanitation.
785 million people — 1 in 9 — lack access to water.
Water.org is an international non-profit organization that has positively transformed millions of lives around the world with access to safe water and sanitation. They do this by empowering families through access to affordable financing and expert resources to make household water and sanitation a reality.
International Elephant Project
During our first year we supported the International Elephant Project and their work in the conservation of Elephants in Sumatra and protecting their natural environment.
The International Elephant Project is a not-for-profit organisation who support the conservation of elephants in Sumatra. They do this through the protection of rainforests and local community partnerships.
One of the main threats these elephants in this region face is loss of habitat, due to forests being cleared for agriculture. They enter the farms for food, causing conflict between the farmers and the elephants.
The International Elephant Project work with the local communities to help reduce these issues through education and by protecting the elephants’ natural habitat. With a hope to create an environment where both humans and elephants can co-exist.