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Ekko. World

Ekko. World


Originally published 12 November 2019 on Ekko. World.

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Keeper Denim’s Ethical and Sustainable Jeans for Women have launched on Kickstarter.

Keeper Denim Jeans are made from organic cotton and recycled materials and are manufactured in Melbourne, Australia. In sizes 4 – 18, the high-rise ankle cut Elwood Skinny Jean is now available to pre-order on Kickstarter.

The Elwood skinny is designed to look great on any size woman as they elongate legs and taper at the waist, have strategically place bum pockets and the ankle cut goes with pretty much any shoe. The 92% organic cotton, 6% recycled polyester jeans are stretchy enough to be hug-gable, but comfortable.

When Keeper Denim began their research, they were overwhelmed by the unsustainable and unethical business model of the fast fashion denim industry. They wanted to make a positive contribution to the industry and create jeans where style meets sustainability and that’s how their line of jeans was born.

The fabric used for Keeper Denim’s jeans is made from organic cotton, which uses a lot less water than conventional cotton and is grown without the use of toxic chemicals. It also contains recycled polyester, made from post-consumer PET bottles.

The brand patch is made from vegan leather, the tote bags from organic cotton, swing tags from recycled paper, packaging from The Better Packaging Co and shipping is sent through Sendle.

Kate Bartuccio is an ex corporate world workers, who was looking for a change in her career, one where she could make a difference and follow her background in design and passion for style and a sustainable lifestyle.


Startup News WA

Startup News WA


Originally published 18 November 2019 by Taysha Sullivan on Startup News WA.

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WA fashion startup Keeper Denim has launched a Kickstarter campaign to fund its first product, the ‘Elwood Skinny Jean’.

With over 6 billion pairs of jeans produced by the conventional denim industry annually, new label Keeper Denim is going against the trend of mass production to start a denim revolution. Proving that it’s possible to merge sustainability, ethics and style, Keeper Denim uses production methods that aim to make ensure customers “look and feel great” about their purchase.

Every pair of jeans is ethically made in Australia from sustainable materials, including organic cotton and recycled materials, with small production runs, designed to reduce waste and minimise their environmental footprint.

Founder Kate Bartuccio said a background in design and a passion for sustainable living began the Keeper Denim journey.

“Our journey began when I had been working in the corporate world for a few years and was looking for a change in my career. I wanted to work on a project where I could make a difference and follow my background in design and my passion for style and an ethical, sustainable lifestyle,” she said.

With a clear passion, Bartuccio said a documentary highlighting unethical practices that take place within the fashion industry pushed her to start the label.

“I then watched a documentary called The True Cost, which focuses on the fast fashion industry and the many sweat shops in the developing world, where most of the clothes we buy in the western world are made today. It opened my eyes to the devastating impact this industry is having on both the environment and garment workers,” she said.

Over the last 18 months, Keeper Denim has done extensive research into the craft of manufacturing jeans and minimising the impact on the environment, as well as the people involved in the production process.

“We chose to source our denim from one of the world’s largest suppliers of organic cotton denim and our jeans are made ethically in Australia. We have a transparent supply chain and consciously chose each supplier to ensure we minimised our impact,” Bartuccio said.

This extensive research and passion for sustainability has resulted in Keeper Denim’s first official product, the Elwood Skinny Jean.

“They’re a high-rise, skinny, ankle cut jean designed for women of all ages, shapes and sizes. We’ve considered each and every detail, including our vegan-friendly brand patch, made from a unique material called Jacron,” she said.

Green Goodness Co

Green Goodness Co


Originally published 1 October 2019 on Green Goodness Co.

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This NEW Sustainable Denim Brand is Ethical AF, Comfortable & Stylish No Wonder it is Shaking Up The Fashion World.  Hold on Kickstarter this brand is about to take off.

We have a real and raw conversation with the founder and the inspiration behind Keeper Denim.

How did you think of the product?

I have always been passionate about fashion and style, but when I watched a documentary called The True Cost, it opened my eyes to the dark side of the fashion industry and I knew that I wanted to make a difference. After further research, I realised that the denim industry is one of the most polluting sectors within the garment industry. I wanted to create a brand that helps to educate people on how unsustainable the fast fashion industry business model is today so that people will start to think about the clothes they are buying and ask themselves, who made my clothes? where were they made? and what are they made out of?

What makes it sustainable?

Organic cotton uses a lot less water than conventional cotton and it is also grown without the use of toxic synthetic chemicals. Ensuring farmers work in safer conditions and the negative impact on the environment is reduced. The recycled polyester is made from post-consumer PET bottles. A manual brushing technique was used to fade the denim slightly to create a ‘worn’ look, instead of applying bleach to the fabric. The denim is Standard 100 OEKO-TEX® certified and has been awarded with both the Nordic Swan Ecolabel and the EU Ecolabel.

What is your background?

After working in the corporate world for a few years, I was looking for a change in my career, one where I could make a difference and follow my passion for style and an ethical, sustainable lifestyle. This is how Keeper Denim was created, a brand where style meets sustainability, by designing high quality, denim jeans for women, made from organic cotton and recycled materials, manufactured in Melbourne, Australia.

What do you love about the product?

When designing the jeans I thought about what I want in a jean. I also spoke to a number of women of all different ages, sizes and body shapes to see what they look for.

I love a high-rise jean as it’s not only flattering on many body shapes but I find it’s also the most comfortable. The ankle cut length looks great on women of various heights but it’s also incredibly versatile in terms of footwear as you can wear them with flats, sandals, high heels and boots!

The denim fabric has 2% elastane, which makes them super comfy for all different body shapes as they contour and mould to fit you. The dark denim is really flexible, as you can dress it down with a tee for a casual look or dress them up with a blouse/shirt and high-heels or boots.

ELWOOD SKINNY | DARK INDIGO Register below and we will email you when this product becomes available again.