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Why we Became Accredited by ECA

  At KEEPER Denim we love supporting brands that are certified by Ethical Clothing Australia (ECA) because it means they have a transparent and ethical supply chain from design to final product. It also means they support the local textile, clothing and footwear industry - providing local employment, developing local manufacturing skills and make high-quality products. By choosing to shop with an ECA accredited business, you know that your clothing is made ethically and by garment workers whose rights and working entitlements are protected. KEEPER Denim has recently been accredited by ECA and we are honoured to be among the other incredible businesses who support the Australian manufacturing industry. So why did we become accredited by ECA? In the local industry many garment workers are not aware of their rights and what they are entitled to and a lot of businesses have multiple manufacturing locations by outsourcing their work to both factories and people who work from home. An ECA accreditation certifies that a business cares for and values the people who make their garments. So, no matter where they work, whether it is in a factory or from home, a third party audits and verifies that the Australian workplace laws are being met at all stages of the supply chain. By being ECA accredited, a business is helping to contribute to a more ethical manufacturing industry within Australia. To obtain the ECA accreditation status, a business’s entire supply chain within Australia is audited by an officer from the Textile Clothing and Footwear (TCF) Union to ensure that the local garment workers are being paid appropriately, receive their full legal entitlements, and have safe working conditions. The audit includes workers from all the different stages of the manufacturing process, such as in design, pattern making, cut, make and trim and all value adding services. To maintain the accreditation, a business’s supply chain is audited annually. ECA protects the rights of both factory workers, as well as outworkers– people who work from home. Outworkers are considered vulnerable within the industry as they are often isolated, face unrealistic deadlines and typically work long hours. In their own words, ECA’s mission states: “We are a joint industry ad union initiative that embraces a multi-stakeholder approach and works towards a more transparent industry whereby supply chain management and adhering to workplace laws is the TFC industry standard. The ECA accreditation and labelling system also provides consumers and buyers with a simple way to identify and support ethically made Australian TCF products.”   At KEEPER Denim, all our jeans are made right here in Australia and this accreditation ensures our local manufacturing supply chain is transparent and legally compliant. The audit process required a significant amount of time by both us and ECA, however it was incredibly rewarding. Now when you shop with KEEPER Denim, you can trust our jeans are being made the right way. Click here to visit the ECA website and learn more about what they do and find the other incredible businesses that have also been accredited.
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The Weekend Edition

KEEPER DENIM MERGES SUSTAINABILITY AND STYLE WITH ECO-FRIENDLY JEANS RANGE Originally published 5 December 2019 by Georgia Brooker on The Weekend Edition. Read the full article here For the socially conscious, finding a decent pair of jeans that are both eco-friendly and well-fitting is comparable to discovering a needle in a haystack. Enter Keeper Denim, the Melbourne-manufactured denim label challenging the fast-fashion industry, which produces a whopping six billion pairs of non-sustainable jeans each year worldwide. The denim-making journey began when Keeper Denim’s Founder, Kate Bartuccio watched The True Cost – a documentary that focused on the garment industry within the developing world. Overwhelmed by the unsustainable and unethical business model of the fast-fashion industry, Kate wanted to be part of the solution – thus, Keeper Denim was born. To combat waste and environmental impact, Keeper Denim’s jeans are ethically crafted and detailed by expert artisans in small toxic-free production runs using sustainable materials like organic cotton and recycled materials. Keeper Denim produces all your favourite cuts, including high-rise, skinny, and ankle-cut jeans to suit all shapes and sizes. Considering each and every detail, every pair of jeans even includes a vegan-friendly brand patch. Are you after some wardrobe staple-worthy jeans that are circa-2001 Britney and Justin approved? Keeper Denim’s first product – The Elwood Skinny Jean – are now exclusively available to purchase through their Kickstarter campaign.
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The Post Newspapers

FINDERS, KEEPERS Originally published 7 December 2019 by The Post Newspaper.⁣ Read the full article here on page 76. How often do you think about how the clothes you wear affect you and the environment? Keeper Denim is a new West Perth-based startup proving that it’s possible to merge sustainability, ethics and style. The label is challenging the “fast fashion” industry and its low-quality mass-produced clothing, poor working conditions and its harmful effect on the environment. By using small production runs and sustainable materials such as organic cotton and recycled materials, Keeper Denim makes ethical jeans with reduced waste and minimal environmental impact. The company says that conventional cotton, which is used to make most jeans, is grown using a host of synthetic chemicals, accounting for approximately 16% of the world’s insecticide use and more than 7% of the world’s pesticide use. These cause damage to the environment and they are also harmful to the health of both farmers and consumers. According to Keeper Denim, globally, six billion pairs of conventional, non-sustainable jeans are made each year, with a chemical intensive production process involving heavy metals and bleach. Working with such substances has a negative effect on both the health of the garment workers and the environment. When you wear clothes containing these toxic chemicals, they can be absorbed through the skin. Keeper Denim is hoping to solve these issues by using organic cotton and a toxic-free production process to make comfortable and stylish jeans. Kate Bartuccio, Founder of Keeper Denim, wanted to follow her passion for style and sustainability. “I watched a documentary called The True Cost, which focuses on the fast fashion industry and the many sweat shops in the developing world,” she said. Keeper Denim’s Elwood skinny jean is available through their Kickstarter campaign.
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The Herald Sun

ETHICAL BRUNSWICK BRAND, KEEPER DENIM NEEDS KICKSTART TO LAUNCH SUSTAINABLE LABEL Originally published 7 December 2019 by Grace McKinnon Leyton in The Herald Sun. Read the full article here. Uber-cool new Brunswick brand Keeper Fashion’s #GirlBoss co-founder is fighting fast fashion – and looking good while she does it. Here’s how you can help kickstart the sustainable label. Brunswick-made jeans from Keeper Denim are one of the few sustainable denim brands in the country. But they need help to get off the ground. Made from Australian sustainable materials including organic cotton and recycled materials, the innovative Aussie brand is fighting fast fashion – and looking good doing it. The brand source denim from organic suppliers with a transparent supply chain to help minimise their environmental footprint and look after their farmers, garment workers and consumers. Keeper Denim Founder Kate Bartuccio said keeping it local in Brunswick meant garments could be ethical from start to finish. “It was really important to us to have our jeans manufactured in Australia as this supports local economic growth and increases employment opportunities,” she said. “Our jeans are crafted and detailed locally by expert artisans in a factory in Brunswick East. “It is certified by Ethical Clothing Australia, which ensures local garment workers are paid fairly, receive all their legal entitlements and work in safe conditions.” The first product released of the line was the Elwood Skinny Jean – a high-waited, skinny, ankle cut design. Ms Bartuccio said garment workers is the developing world were forced to work in unsafe conditions with low wages and limited rights, and this was the real cost of fast fashion. She said the brand was asking consumers to think about where their clothing comes from, and to realise someone else is paying the cost of cheap garments. Keeper Denim are still in their infancy and asking Melburnians to buy a pair and join the “denim revolution” to get their first major line of production up.
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The Evolution of the Skinny Jean

  Our KEEPER Denim Elwood Skinny jean is a timeless staple. It is the perfect addition to any capsule wardrobe as it can be paired with both classic and seasonal pieces. It can be worn all year round and can take you from day to night depending on how you accessorise it - the options are truly endless! This jean has undergone many transformations over the last 16 years, yes that’s right 16 YEARS! since they first appeared in the fashion magazines. So let’s go back and take a look at the evolution of the skinny jean and how it became the one that we know and love today.   2005 The first skinny jean was made popular by Kate Moss, however this jean was different to what we are used to today. It was made with traditional Japanese, which is comprised of 100% cotton and has no element of stretch in it, so they weren’t skin-tight. They were also more of a straight leg style jean, as they were loose around the ankles.   2008 This was the year we started to see skinny jeans available in a variety of different coloured denims, particularly bright colours and the colour blocking look was just starting to be more popular!   2009 The highly distressed denim look took off, with big rips, shredded denim and large amounts of fading. This style was inspired by the vintage Stove Pipe jeans of the 1960’s made popular by rock ‘n’ roll musicians. Just quietly, we are glad this look has become less popular over time.   2011 The jeggings trend started and instead of the usual 2% elastane for stretch, they had 70% elastane! This made for very thin and stretchy jeans that didn’t take long after a few washes and wears to lose their shape. They were not a very sustainable option, given they didn’t last for very long.   2013 The skinny jeans we have come to know and love started to become more popular. With traditional denim and a small amount of stretch, they had less fading and distressing, making them a more timeless wardrobe staple.   2015 Up until now, skinny jeans were only low to mid-rise, but this was the year we started to see more high-rise skinny jeans, with many finding the high-rise more comfortable and flattering, you can include us in this category!   2016 Enter the high-rise, skinny ankle cut jean. We all became aware of how versatile this length was. You could wear them with flats, heels or boots in winter and they flattered so many women of all different shapes and sizes as they came in at your waist and elongate your legs.   2021 Today the skinny jean is still one of the most popular style of jeans, with their versatility and flattering silhouette, they are the perfect addition to your wardrobe!   Learning about the evolution of the skinny jean has made us here at KEEPER Denim appreciate it just a little bit more, if that was even possible and we hope it has done the same for you!
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The Dark Side of Denim

  Have you ever wondered what goes into making a pair of jeans - how the denim is dyed or how you get that faded, slightly worn look? This fashion staple is timeless, but what you might not know is there is a dark side to denim, one that is harmful to both the garment workers and the environment. “Currently, 5 billion pairs of jeans are produced every year. To produce these, about 420 million m3 of water and 900,000 tons of chemicals are used and over 2 million people are exposed to techniques that are detrimental to their health,” - Carmen Silla, Director of Marketing and Communication at Jeanologia   The Dark Side of Denim Here are just some of the process’s denim undergoes to transform it into a pair of jeans:   TEXTILE DYING The manufacturing of conventional denim often includes several chemical-intensive washes. These washes may contain heavy metals such as manganese, cadmium, chromium, mercury, lead and copper, which can all be poisonous to the nervous system and carcinogenic. The contaminated water leftover from this process is then often dumped into surrounding rivers and streams, polluting local drinking water supplies. Over the long term, this impacts the health of the people who live in the local area. At KEEPER Denim we chose to source our denim from ISKO, a denim Mill in Turkey as it has been awarded with both the EU Ecolabel and the Nordic Swan Ecolabel. This means the denim has been tested to make sure it doesn’t contain chemicals that are harmful to either our health or the planet. ISKO also have a filtration system that cleans the water used during the manufacturing process of their denim, so it can be recycled and re-used, Reducing their water usage and pollution!   DENIM FADING Sandblasting is one of the most common methods used to fade the colour of denim today. A high-pressure hose filled with sand is used to literally blast it onto the denim, which fades and softens the denim at the same time. Although this may make jeans look amazing, it can be harmful to the health of the factory workers. They breathe in small particles from the sand which can become trapped in their lungs, causing illnesses such as lung fibrosis and emphysema. Many factory workers in the developing world are aware of the impact this process can have on their health, however they are forced to continue to work, earning as low as $70 a month just so they can support their family.   So, is there a better way? Yes! There are more ethical and sustainable ways to create this worn look, such as the use of lasers or manual techniques. At KEEPER Denim we have chosen to use a more ethical and sustainable alternative. Once our jeans have been sewn together, our denim artisans use a brush to lightly fade the fabric. This minimises our impact on the environment and creates safer working conditions for our garment workers by reducing their exposure to chemicals during the manufacturing process.
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Organic Cotton vs Conventional Cotton

  KEEPER Denim jeans are made with denim containing organic cotton certified by the Global Organic Textile Standard (GOTS). To obtain this certification, the cotton must meet specific social and environmental criteria as well as comply with toxic chemicals tests. Organic cotton has many positive environmental and social impacts. See below for a more detailed look at the difference between conventional cotton vs organic cotton.   No chemicals Organic cotton is grown without the use of toxic synthetic chemicals, so it doesn’t damage the soil. This enables farmers to grow more than just cotton on their farm, which supplements both their food and source of income.   Less water Organic cotton uses 88% less water than conventional cotton. Conventional cotton is repeatedly gown on the same area of soil and overtime, depleting the natural nutrients within the soil. This reduces its’ ability to retain water, so the crop requires more water to grow. In comparison, when growing organic cotton, a technique called crop rotation is used. This is when several different crops are grown in the same area of soil, so the natural nutrients remain in the soil and it retains more water.   Less greenhouse gas emissions Growing organic cotton produces approx. 94% less greenhouse gas emissions than conventional cotton, making is better for the planet.   Better social conditions Organic cotton farms are safer for both the farmers and their families, as they are not exposed to toxic chemicals on the farm or through their food and water supply.   Safer for our skin Our skin is the largest organ of the human body so we need to be conscious of what it comes in contact with it and protect it. When we wear clothing that contains chemicals, they can be absorbed through our skin which can have an impact on our health and general well-being over time. By choosing organic, we help to reduce this exposure.   Fairer treatment of workers Often when it comes to conventional cotton, the farmers are treated poorly and don’t receive a living wage. When organic cotton is certified by GOTS, a requirement of the cotton factory is that it be regularly inspected to ensure it has safe working conditions and the cotton farmers are paid a fair wage.   Better Quality Organic cotton is often much softer to the touch compared to conventional cotton. This is because conventional cotton is machine picked to keep up with the high demand and supply, which can lead to cotton fibres being damaged. In comparison, organic cotton is handpicked, ensuring each fibre of cotton remains long, intact and pure, resulting in a softer feel.   At KEEPER Denim we are dedicated to having a transparent supply chain and have consciously chosen the suppliers that we work with to ensure we minimise our impact on the environment and the people who make our jeans. We have sourced denim with the highest quality, sustainable, cruelty-free fibres including organic cotton and recycled materials, that respect our planet, so our jeans will last for many years to come.
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How to Recycle Your Old Clothes

  We are all aware of the need to recycle our household waste, however what you might not have considered is your wardrobe and how to recycle your old clothes once they have reached the end of their life. Firstly, here are some statistics around the problem with global textile waste:
  • 150 billion pieces of clothing are made each year - Most of these garments are ‘Fast Fashion’ (clothes produced in high volumes, at a low cost).
  • More than 50% of the fast fashion that is produced today is disposed of in less than 1 year, due to ever changing trends and the poor quality of these clothes.
  • Approximately 92 million tonnes of textile waste end up in landfill each year.
  All of this is having a huge impact on our planet and here at KEEPER Denim we are passionate about looking for ways to reduce our impact. So here are our top 4 suggestions on how to recycle your old clothes:   Textile Recycler A great starting point is to look at Planet Ark’s Recycling Near You website. Here you can search by your location and it will generate a list of suggestions of where you can take various types of textile waste within your local area.   Fashion Brand’s Donation Bins Some fashion brands have recycling programs in place, where they have donation bins in their stores, some of them even accept all brands of clothing in these bins. See below for a list of brands that help you to recycle your old clothes:
  • H&M
  • Zara
  • Patagonia
  • Uniqlo
  • Nike
You can check on their respective websites to see if your local store has a donation bin available. Please note we don’t support these fast fashion brands; however these recycling programs are a great initiative and provide a place for you to recycle your old clothes rather than have them end up in landfill. So, what do these brands do with the donated clothes? well they often recycle them so they can be used in other industries. One example is the textile waste can be shredded and used in the insulation of buildings!   Repair If you have any holes in your favourite pieces of clothing, don’t forget you can always patch them up and extend their life!   Donate to Op-Shops There are several different charities that have op-shops where you can donate your old clothes. However, please be aware that approximately only 5% of the clothes that are donated to op-shops, end up on shop floor. Instead, they often end up in landfill or they are packaged up and shipped off to third world countries where they are sold at low prices and consequently destroy local industry. That is not to say never donate to op-shops, as there are certainly many stores that are making a conscious effort to ensure nothing ends up in landfill. However, you can help this by ensuring that you only donate clothes that are in good condition so that they can still be re-used by somebody else in need.   At KEEPER Denim, prolonging the life of your jeans by either repairing or up-cycling them is important to us as it helps to reduce our impact on landfill. So once your KEEPER Denim jeans come to the end of their life, you can return them back to us and receive a 10% discount when you purchase your new pair. Email us at info@keeperdenim.com for further information.
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How to Care for Your KEEPER Denim Jeans

  The more you wear your jeans, the more they will begin to reflect your story and how you wear them. They will start to develop character such as light fading on the legs and creases in the hips from crouching or sitting routinely. When you make an investment in a great quality wardrobe staple like a pair of jeans, you want to make sure they stand the test of time, whilst taking care of our planet too. Here are our top tips on how to care for your KEEPER Denim jeans sustainably, to make sure they last for many years to come and you reduce your impact on the environment:   Wash less often We recommend washing your jeans less often, to help save both energy and water usage which will reduce your carbon footprint and benefit the planet.   Do full loads When you do wash them, make sure you do full loads, as the washing machine uses the same amount of energy whether you have a half or full load. That way you can reduce the number of times you have to do the laundry (we will all be happy about that!) and you will save more energy.   Wash Inside Out Place your KEEPER Denim jeans in the washing machine with similar coloured items and turn them inside out. This will help to protect the outside of the denim against fading and shrinkage, with multiple washes over time, making them last much longer in your wardrobe!   Use cold water Energy is required to heat up the water, so by using cold water whenever possible, you will help to reduce your energy usage and the planet with thank you for it.   Opt for Natural Detergents When we use conventional detergents, the wastewater run-off ends up in our drainage system and can pollute our waterways. By choosing eco-friendly detergents that are free from artificial additives, you will help to reduce water pollution and your skin will love it too!   Air dry when possible When possible air dry your jeans rather than putting them in a dryer as you will reduce your energy usage. You will also preserve the quality of your jeans as air drying is a gentler option, rather than putting them in a dryer, which may weaken the fibres within the denim fabric.   No ironing That’s something we all love to hear! Because our jeans have an element of stretch in the denim, within the first hour or so of wearing them, the crinkles will disappear. This will save both energy and time, who could complain about that!   Prolonging the life of your KEEPER Denim jeans, by either repairing or up-cycling them is important to us as it helps to reduce our impact on landfill. So once your jeans come to the end of their life, you can return them back to us and receive a 10% discount when you purchase your new pair. We hope you found these tips on how to care for your KEEPER Denim jeans useful for when you next do the laundry!
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Green Goodness Co

THIS NEW ETHICAL AF ORGANIC DENIM BRAND IS DROPPING ON KICKSTARTER, GET ON IT! Originally published 1 October 2019 on Green Goodness Co. Read the full article here This NEW Sustainable Denim Brand is Ethical AF, Comfortable & Stylish No Wonder it is Shaking Up The Fashion World.  Hold on Kickstarter this brand is about to take off. We have a real and raw conversation with the founder and the inspiration behind Keeper Denim. How did you think of the product? I have always been passionate about fashion and style, but when I watched a documentary called The True Cost, it opened my eyes to the dark side of the fashion industry and I knew that I wanted to make a difference. After further research, I realised that the denim industry is one of the most polluting sectors within the garment industry. I wanted to create a brand that helps to educate people on how unsustainable the fast fashion industry business model is today so that people will start to think about the clothes they are buying and ask themselves, who made my clothes? where were they made? and what are they made out of? What makes it sustainable? Organic cotton uses a lot less water than conventional cotton and it is also grown without the use of toxic synthetic chemicals. Ensuring farmers work in safer conditions and the negative impact on the environment is reduced. The recycled polyester is made from post-consumer PET bottles. A manual brushing technique was used to fade the denim slightly to create a ‘worn’ look, instead of applying bleach to the fabric. The denim is Standard 100 OEKO-TEX® certified and has been awarded with both the Nordic Swan Ecolabel and the EU Ecolabel. What is your background? After working in the corporate world for a few years, I was looking for a change in my career, one where I could make a difference and follow my passion for style and an ethical, sustainable lifestyle. This is how Keeper Denim was created, a brand where style meets sustainability, by designing high quality, denim jeans for women, made from organic cotton and recycled materials, manufactured in Melbourne, Australia. What do you love about the product? When designing the jeans I thought about what I want in a jean. I also spoke to a number of women of all different ages, sizes and body shapes to see what they look for. I love a high-rise jean as it’s not only flattering on many body shapes but I find it’s also the most comfortable. The ankle cut length looks great on women of various heights but it’s also incredibly versatile in terms of footwear as you can wear them with flats, sandals, high heels and boots! The denim fabric has 2% elastane, which makes them super comfy for all different body shapes as they contour and mould to fit you. The dark denim is really flexible, as you can dress it down with a tee for a casual look or dress them up with a blouse/shirt and high-heels or boots.
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Fashion Transparency – What Does it Mean?

  Fashion transparency is used to describe how much information a brand discloses about their supply chain regarding policies and practices. Here at KEEPER Denim transparency is at the heart of what we do.   When did people start to look for transparency of fashion brands?   Rana Plaza Collapse On the 24th April 2013 the Rana Plaza building, located in Bangladesh, collapsed killing 1,134 people and injuring over 2,000 others. The 8-storey building housed 5 garment factories that manufactured clothes for popular global fast fashion brands. It is one of the worst industrial accidents to date.   Fashion Revolution After this tragedy, the Fashion Revolution was formed, an organisation and global movement that aims to change the way our clothes are sourced, produced and consumed. Every April, the Fashion Revolution runs ‘Fashion Revolution Week’ and the #whomademyclothes campaign, which serves as a reminder for consumers to demand transparency from fashion brands.   Each year Fashion Revolution also releases a report called the Transparency Index, where they review 150 of the largest global fashion brands and rank them based on how much they disclose regarding their social and environmental policies, practices, and impact. Check out the fashion Revolution’s website here to see the latest Transparency Index.   It is important to remember that according to the Fashion Revolution “Transparency does not equal sustainability.” A brand may be disclosing a lot of information around their supply chain, but that doesn’t necessarily mean that they are acting both ethically and sustainably. There is a lot of greenwashing out there with some brands using clever marketing tactics to make their products appear to be more sustainable than they really are. However, at least if a brand is transparent, consumers can assess the supply chain for themselves and decide if they want to purchase clothing from them and support their practices.   Transparency at KEEPER Denim When we started KEEPER Denim we knew transparency was one of the key things we wanted to focus on, as we wanted to be as open and honest with you as we possibly could be. We have consciously chosen the suppliers we work with, ensuring we minimise our impact on the environment and the people involved in making our jeans. That is why we have a page on our website dedicated to the transparency of our supply chain, check it out here. We list each of our suppliers and manufacturers, their locations and further information behind each company. By sharing our supply chain with you, we hope you can be confident in knowing who made your jeans and where they were made.   Remember, you as an individual have so much power to create change within the industry as you can vote with your dollar. Whenever you make a purchase from a transparent brand that has ethical and sustainable practices, rather than one that does not, you are advocating for change. By doing this, we can create the future that we want, a fashion industry that is safer for both the people who make our clothes and our planet.
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Ethical and Sustainable Fashion Resources

The fast fashion industry is having a devastating effect on both the environment and the people involved in making our clothes. Fast fashion is defined as garments produced in high volumes, at low cost (underpaid garment workers) and of low quality, in response to the latest trends. With most of this clothing being produced in the developing world, some of the impacts include human rights violations and toxic production processes.   An Alternative to Fast Fashion Ethical and sustainable fashion is the positive alternative to fast fashion and it is defined as garments that are produced with a focus on reducing the impact on the environment, animals and the people involved in making them, across all stages of the supply chain. It is what we at KEEPER Denim stand for. Whether you have been an advocate for ethical and sustainable fashion for many years or you are just starting out, we have a number of resources we would love to share with you to help you along the way:   The True Cost This documentary is why we started KEEPER Denim. It shows just how much devastation the fast fashion industry is having on the garment workers and the environment in the developing world. A must see for anyone who wants to know more about ethical fashion. Check out the website for this film here and find out how you can watch it.   Good on You This is a free app you can download on your phone and it rates over 2,000 fashion brands on a scale of 1 to 5, in terms of how sustainable and ethical their business practices are. It also provides a summary of the key criteria used to generate the rating. Visit the Good on You website here.   Fashion Revolution A not-for-profit global movement that raises awareness of the current state of the fashion industry to help create one that values people and the planet over profit. Check out their website here and find out more about the incredible work they are doing to bring about change within the fashion industry.   Eco Age An organisation that works with fashion brands to help them develop more sustainable business practices. They have a blog on their website which is regularly updated with articles discussing the latest news in the industry.   Conscious Chatter A podcast that provides valuable information about the garment industry and how each of us can make a positive change towards a more ethical and sustainable future.  Visit their website here to find out more about their latest episodes.   Slave to Fashion This book is written by Safia Minney, the founder of ethical fashion label People Tree. It includes a range of interviews of all the men, women and children who are caught in slavery within the fashion industry in the developing world and the actions needed to eradicate modern slavery.   We hope you find these ethical and sustainable fashion resources as useful as we did since we started KEEPER Denim! If you are just starting on this journey, it is important to remember that you don’t need to be perfect. It is about making small changes, because if we all did our part and made small changes in our everyday lifestyles, we could make a big positive impact!
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Ethical and Sustainable Fashion Definitions

  We are conscious of climate change and the impact that we are having on our planet. When looking for ways to reduce our impact, a great place to start is with our wardrobe, given the fashion industry is the second largest polluter in the world. With the rise of fast fashion today (clothes produced in high volumes, at low cost), most of the clothes are made in developing countries where labour is cheap. This has many negative impacts including:  
  • Human Rights Violations
Many garment workers are paid as little as AUD $0.62/hour, well below a living wage, which is defined as enough money to cover essentials including food, housing and healthcare.  
  • Toxic Production Processes
Synthetic chemicals are used in the growing of raw materials such as conventional cotton, as well as the dying of various fabrics. The contaminated waste water run-off from these processes is often dumped into streams in surrounding areas, polluting local waterways.  
  • Climate Change
The production of fast fashion contributes to approximately 10% of global greenhouse gas emissions due to long supply chains and energy intensive production, consuming more energy than the aviation and shipping industry's combined.   We have put together a list of definitions of the key terms that are often used with ethical and sustainable fashion, so you can feel more confident next time you go shopping!   BCI The Better Cotton Initiative (BCI) is a not-for-profit organisation whose purpose is to make global cotton production more sustainable, benefiting both the environment and farmers.   Biodegradable Biodegradable is when something can be broken down either by bacteria or living organisms, therefore reducing its impact on the environment. Our jeans are packaged in compostable mail bags sourced from the Better Packaging Co that will biodegrade in approximately 180 days.   Carbon Footprint This is measured by the amount of carbon dioxide which is released into the atmosphere from the activities of either individuals, organisations or communities. At KEEPER Denim use Sendle as our primary postal service as they are 100% carbon neutral.   Cruelty – Free Cruelty-free is an animal rights movement. You will see this label on products when it contains   that don't harm animals.   ECA® Ethical Clothing Australia (ECA®) ensures that clothing, textile and footwear businesses that manufacture their products in Australia, maintain a transparent supply chain, ensuring their workers are paid fairly, receive all their legal entitlements and work in safe conditions. KEEPER Denim has recently been accredited by ECA!   Ethical To be ethical means to avoid activities that cause damage to individuals, animals or the environment.   Ethical Fashion A focus on the social impacts of the fashion industry, ensuring garment workers are paid a living wage and have safe working conditions, it also includes a focus on animal welfare.   Fairtrade Fairtrade supports farmers and working communities in developing countries by ensuring they work under safe conditions and receive fair prices for their products.   Fashion Revolution The Fashion Revolution is a global not-for-profit organisation that advocates a transparent fashion industry, changing the way our clothes are sourced, produced and consumed. It was founded in April 2013, after the Rana Plaza collapsed in Dhaka, Bangladesh, where 1,138 garment factory workers were killed.   GOTS The Global Organic Textile Standard (GOTS) sets both social and environmental standards for the whole textile supply chain, based on the use of certified organic fibres. A variety of criteria must be satisfied throughout the production process, from the growing of the crop, through to the final product. The organic cotton used in both our KEEPER Denim jeans and tote bags is GOTS certified.   Greenwashing Greenwashing is when companies provide misleading information to consumers about their products, suggesting they are more environmentally friendly than they really are.   OEKO-TEX® The OEKO-TEX® certification confirms no toxic substances are contained within a product, ensuring maximum safety for consumers.   Organic Organic crops are grown without the use of synthetic chemicals commonly found in fertilisers, pesticides and insecticides.   Organic Cotton Organic cotton is grown without the use of toxic synthetic chemicals and uses a lot less water than conventional cotton. It also reduces the exposure of farmers and their families to harsh substances both on the farm and through their food and water supplies.   Slow Fashion The term Slow Fashion refers to a movement where consumers purchase high quality clothes, in smaller quantities, that are made to last a long time. They also consider the impact of their clothes on both the environment and the people involved in making them.   Sustainable Sustainable products have social, environmental, and economic benefits throughout their lifecycle (from raw materials to final disposal).   Sustainable Fashion Clothes that are produced with a focus on reducing the impact on the environment and the people involved in making them, across all stages of the supply chain.   We hope these definitions will make things a little easier when it comes to looking for ethical and sustainable fashion. It can certainly be overwhelming at times and here at KEEPER Denim we are all about making it easier for you!
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Ekko. World

MELBOURNE MADE JEANS DESIGNED BY WOMEN FOR WOMEN ON KICKSTARTER Originally published 12 November 2019 on Ekko. World. Read the full article here Keeper Denim’s Ethical and Sustainable Jeans for Women have launched on Kickstarter. Keeper Denim Jeans are made from organic cotton and recycled materials and are manufactured in Melbourne, Australia. In sizes 4 - 18, the high-rise ankle cut Elwood Skinny Jean is now available to pre-order on Kickstarter. The Elwood skinny is designed to look great on any size woman as they elongate legs and taper at the waist, have strategically place bum pockets and the ankle cut goes with pretty much any shoe. The 92% organic cotton, 6% recycled polyester jeans are stretchy enough to be hug-gable, but comfortable. When Keeper Denim began their research, they were overwhelmed by the unsustainable and unethical business model of the fast fashion denim industry. They wanted to make a positive contribution to the industry and create jeans where style meets sustainability and that's how their line of jeans was born. The fabric used for Keeper Denim’s jeans is made from organic cotton, which uses a lot less water than conventional cotton and is grown without the use of toxic chemicals. It also contains recycled polyester, made from post-consumer PET bottles. The brand patch is made from vegan leather, the tote bags from organic cotton, swing tags from recycled paper, packaging from The Better Packaging Co and shipping is sent through Sendle. Kate Bartuccio is an ex corporate world workers, who was looking for a change in her career, one where she could make a difference and follow her background in design and passion for style and a sustainable lifestyle.  
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