GREEN GOODNESS CO
This new Ethical Organic Denim Brand is Dropping on Kickstarter, Get on it!
Originally published 1 October 2019 on Green Goodness Co.
Read the full article here
This NEW Sustainable Denim Brand is Ethical AF, Comfortable & Stylish No Wonder it is Shaking Up The Fashion World. Hold on Kickstarter this brand is about to take off.
We have a real and raw conversation with the founder and the inspiration behind Keeper Denim.
How did you think of the product?
I have always been passionate about fashion and style, but when I watched a documentary called The True Cost, it opened my eyes to the dark side of the fashion industry and I knew that I wanted to make a difference. After further research, I realised that the denim industry is one of the most polluting sectors within the garment industry. I wanted to create a brand that helps to educate people on how unsustainable the fast fashion industry business model is today so that people will start to think about the clothes they are buying and ask themselves, who made my clothes? where were they made? and what are they made out of?
What makes it sustainable?
Organic cotton uses a lot less water than conventional cotton and it is also grown without the use of toxic synthetic chemicals. Ensuring farmers work in safer conditions and the negative impact on the environment is reduced. The recycled polyester is made from post-consumer PET bottles. A manual brushing technique was used to fade the denim slightly to create a ‘worn’ look, instead of applying bleach to the fabric. The denim is Standard 100 OEKO-TEX® certified and has been awarded with both the Nordic Swan Ecolabel and the EU Ecolabel.
What is your background?
After working in the corporate world for a few years, I was looking for a change in my career, one where I could make a difference and follow my passion for style and an ethical, sustainable lifestyle. This is how Keeper Denim was created, a brand where style meets sustainability, by designing high quality, denim jeans for women, made from organic cotton and recycled materials, manufactured in Melbourne, Australia.
What do you love about the product?
When designing the jeans I thought about what I want in a jean. I also spoke to a number of women of all different ages, sizes and body shapes to see what they look for.
I love a high-rise jean as it’s not only flattering on many body shapes but I find it’s also the most comfortable. The ankle cut length looks great on women of various heights but it’s also incredibly versatile in terms of footwear as you can wear them with flats, sandals, high heels and boots!
The denim fabric has 2% elastane, which makes them super comfy for all different body shapes as they contour and mould to fit you. The dark denim is really flexible, as you can dress it down with a tee for a casual look or dress them up with a blouse/shirt and high-heels or boots.