MELBOURNE MADE JEANS DESIGNED BY WOMEN FOR WOMEN ON KICKSTARTER
Originally published 12 November 2019 on Ekko. World.
Read the full article here
Keeper Denim’s Ethical and Sustainable Jeans for Women have launched on Kickstarter.
Keeper Denim Jeans are made from organic cotton and recycled materials and are manufactured in Melbourne, Australia. In sizes 4 – 18, the high-rise ankle cut Elwood Skinny Jean is now available to pre-order on Kickstarter.
The Elwood skinny is designed to look great on any size woman as they elongate legs and taper at the waist, have strategically place bum pockets and the ankle cut goes with pretty much any shoe. The 92% organic cotton, 6% recycled polyester jeans are stretchy enough to be hug-gable, but comfortable.
When Keeper Denim began their research, they were overwhelmed by the unsustainable and unethical business model of the fast fashion denim industry. They wanted to make a positive contribution to the industry and create jeans where style meets sustainability and that’s how their line of jeans was born.
The fabric used for Keeper Denim’s jeans is made from organic cotton, which uses a lot less water than conventional cotton and is grown without the use of toxic chemicals. It also contains recycled polyester, made from post-consumer PET bottles.
The brand patch is made from vegan leather, the tote bags from organic cotton, swing tags from recycled paper, packaging from The Better Packaging Co and shipping is sent through Sendle.
Kate Bartuccio is an ex corporate world workers, who was looking for a change in her career, one where she could make a difference and follow her background in design and passion for style and a sustainable lifestyle.